From modest beginnings as a distributor of tourism specific literature in 1984, Sun Front Pvt. Ltd. has matured into one of the most innovative and entrepreneurial companies in the Trading and Servicing business environment of the Maldives. By slowly, but steadily, venturing into and carving a niche for itself, in some of the most competitive areas of the Maldivian business environment, Sun Front Pvt. Ltd. has established its credentials as a mature company with solid corporate performance and financial vigor.
The Mission and Vision of Sun Front Pvt. Ltd.
To be the preferred choice for Quality & Style in all its trading and servicing areas, while its Vision is to lead Innovation in Customer Satisfaction in every step of the Value Chain.
Customer Satisfaction; the first, foremost and primary objective of Sun Front
In keeping with the deeply embedded belief that customer satisfaction is the first, foremost and primary objective of the company, Total Customer Satisfaction has been instituted at every level and every step of the value chain of the company and its trading outlets.
Staff; the life force of the company
Sun Front believes that trained and motivated Staff are the actual life force of the company, that allows for continuous improvement and innovation enhancing customer satisfaction and sustaining corporate growth.
Enrichment of corporate Infrastructure
From very early on, Sun Front committed to strengthen its corporate infrastructure and resources to allow for and to assist in the continuous and sustained growth in its different trading areas. By enhancing Management and resources, investing in building of Warehousing and Showroom outlets, building custom designed Vessels for the transportation of material and trading goods, and by other innovative acts, Sun Front has made sure that they are one of the most stable and well organized company in Maldives and its customers are always well serviced.
In keeping with Sun Front’s business model and strategy, Sun Front’s Directors has planned further investments, in order to allow Sun Front to offer new and innovative products and services to its customers steadily.
Customers Choice
Careful scrutiny and detailed attention augmented by a quarter century of experience, assists in the selection of brands and products for sale, allowing discerning customers to continue to choose Sun Front trading outlets as the preferred location to shop for Quality and Style.
Driven by Innovation
From Integration of Innovative concepts in the traditional ferry business to the novel concepts offered at the inception of the Lighting Store, Sun Front has always been driven by Innovation that enhances Customer Value.
Sun Front Marine
Sun Front Marine envelopes the ferry business started by Sun Front in 1984 by introducing several innovations to the basic ferry dhonis (vessels) used in the Maldives then. Better ferry vessels and engines with higher hp resulting in speedier trips, upgraded convenience to travellers and the captain, quickly ensured that the Sun Front service was preferred by Customers and Crew alike allowing for rapid expansion of the fleet. The famed “Mujarrib” series of dhonis introduced by Sun Front captured the imagination of the industry and paved the way to the upgrading of other vessels in the ferry system and the larger industry itself.
Sun Front Lighting
Sun Front Lighting opened its doors in 1988 with new innovations on offer to the customer. The outlet offered a wide range of lighting solutions for people who wanted something better than the basic lighting solutions that was available in Male’ then. Anticipating customer needs, yet again, Sun Front Lighting offered lighting solutions with displays presenting an image of how the family home and the corporate office would look with lighting solutions from Sun Front. In order to offer a complete solution for finishing requirements Sun Front Lighting also incorporates a wide range of solutions in Electrical Lighting, Electrical Fan, Doors, Locks, Door Accessories, Electrical fans and related other items in this business line.
Sun Front Livin
Sun Front entered the Furniture trade by opening Scope Furniture in 1999. Similar to its entry into other trading areas, at opening, Scope Furniture was the biggest furniture showroom in the Maldives and offered a wide range of furniture solutions. Since then, the trade has been diversified with the introduction of up-market brands and complete solutions to the householder and the corporate client alike.
A dozen years after Sun Front build its own modern building located at the heart of the capital city Male’ and where “Sun Front Livin” Showroom Store opened on 26th July 2011. Since than, Sun Front Livin yet again became the biggest and most completed modern showroom in the Maldives.
Sun Front Bikes
In keeping with corporate philosophy Sun Front entered the bicycle trade by opening “Spectrum”; a dedicated shop that offered wide range of Bicycles, Spares and Accessories. Also new and innovative folding model Bikes to the local market in 1986. Since then Sun Front has kept ahead of the curve by continuing to offer new models and innovative solutions to the trade.
Sun Front Builders
Further to Sun Front’s strategic business plane, Sun Front entered the real-estate business and Sun Front Builders formed in 2006 with high experienced and skilled team in construction field. Since than, Sun Front Builders have completed vital and thriving business projects, contributing its strength to the company while other major projects are on progress.